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MOENCO (Motor & Engineering Company of Ethiopia)

General Information

Name: Motor & Engineering Company of Ethiopia S.C. (MOENCO)

Established: January 1959

Headquarters: Addis Ababa, Ethiopia

Ownership: Subsidiary of Inchcape PLC, a global leader in premium and luxury automotive distribution

Key Brands: Toyota, Suzuki, BYD, Hino, New Holland, among others

Branches: 9 across Ethiopia

Employees: 871

Sub-Dealers: 17

Awards: TMC Gold Award (2013–2015), TTC Highest Sales Award, Best Growing Distributor Award (2017)

History

Founded in January 1959 by Mr. Y.D. Lappine in Addis Ababa with a capital of 200,000 birr, MOENCO began as a small garage. In 1968, it secured the Toyota franchise for Ethiopia when Inchcape PLC became a major shareholder, injecting significant capital. Over the decades, MOENCO expanded its portfolio to represent over 20 automotive brands and established a nationwide presence with multiple branches and sub-dealers. The company has consistently focused on customer experience, service excellence, and innovation, adapting to the evolving automotive landscape in Ethiopia.

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