Outdated UX, instability, security gaps, and limited features in the mobile banking app. Manual, inefficient fuel payment processes for corporate clients.
A complete UI/UX overhaul, robust backend development, and integration of new, high-demand features. A dedicated Fuel Sales & Station Management System with mobile apps for attendants and customers.
Enhanced user trust, improved app stability, a richer feature set, and a foundation for future innovation. Streamlined fuel transactions, real-time sales tracking, and a modern, cashless payment experience.
To transform Abay Bank’s mobile banking experience into a secure, intuitive, and future-ready digital platform that not only meets the evolving expectations of customers but also positions the bank as a digital leader in Ethiopia’s financial sector. This meant reimagining the app from the ground up—eliminating UX friction, closing security gaps, and delivering a feature-rich solution that empowers both individual users and corporate clients through innovation and trust.
Abay Bank, a prominent player in Ethiopia’s financial sector, recognized the urgent need to elevate its digital banking services to meet the evolving expectations of its customers. Their existing mobile app, while functional, faced significant challenges that hindered user adoption and satisfaction.
The core problems were multifaceted:
360Ground was brought on board not just to fix bugs, but to re-imagine and re-engineer the entire mobile banking experience, positioning Abay Bank as a leader in Ethiopia’s digital finance landscape.
We designed the entire user interface based on Abay Bank’s new brand guidelines. This included standardizing font sizes, creating a logical flow for navigation (like moving the “Logout” button), and ensuring language consistency (Amharic & English) across all screens, confirmations, and error messages.
We tackled the frustrating bugs head-on.
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