MOTRI needed a secure and unified platform to improve access to Ethiopia’s trade information, legal frameworks, and institutional knowledge in support of AfCFTA and WTO commitments.
A user-friendly digital platform engineered to centralize trade data, legal texts, and national strategies, while supporting stakeholder engagement and real-time performance analysis.
The portal enhances transparency, fosters economic diplomacy, and equips both local businesses and global partners with the tools they need to interact with Ethiopia’s evolving trade ecosystem.
Ethiopia’s engagement in the African Continental Free Trade Area (AfCFTA) signaled the need for a digital platform that could do more than inform — it had to drive policy alignment, empower decision-makers, and build trade awareness nationwide.
Backed by GIZ, the Ministry of Trade & Regional Integration partnered with 360Ground to create a strategic digital environment — combining live dashboards, agreement databases, multimedia libraries, and structured reporting tools into a single responsive platform.
This vision ensured Ethiopia’s trade diplomacy could evolve with clarity, accessibility, and a sustainable digital future.
Internal Challenges
Siloed data across departments
Lack of standard tools for document publishing
Difficult stakeholder collaboration
External Challenges
Poor public access to agreements and reports
Limited awareness of AfCFTA/WTO progress
Language accessibility gaps
Created independent sections for trade dashboards, agreement explorer, document repository, and report publishing.
Developed a clean, bilingual interface in Amharic and English, emphasizing trust, clarity, and usability.
Boosted Access
Improved Transparency
Institutional Knowledge Retention
Nationwide Engagement
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