Medashi is an innovative mobile application developed in Ethiopia that offers users the opportunity to participate in live game shows and win prizes. The platform gained significant attention with the launch of its interactive TV show, “Meda Shi,” which aired on Fana TV and featured a grand prize of 10,000 Birr. The show’s format allowed viewers to engage in real-time, combining entertainment with the chance to win monetary rewards. This initiative marked a significant step in Ethiopia’s digital entertainment landscape, blending traditional media with modern interactive technology.