Email is constantly evolving. In fact, mobile opens now represent 55% of all email opens, while desktop decreased by 17% in the last year. To help you keep your opening rates high and your email copy effective, Litmus released the 2016 edition of its annual State Of Email Report. The report dives into major email innovations and provides insights and practical tips for email professionals who want to craft more effective emails.
Apart from data on email client market share, the Litmus report covers the peculiarities of new and updated email applications and takes a closer look at how your emails display in them and how you can optimize for them — just think of Apple Watch, Outlook 2016, Yahoo Mail which has gotten support for media queries in 2015, or the new peek and pop feature in iOS 9 which could directly affect your engagement numbers. The report is 55 pages strong — but it requires your email to be downloaded (which is totally worth it!). (cm)
Source: The 2016 State of Email Report